We quite frequently have the impression that some email marketers have little clue about what they are doing, yet they must think otherwise for some reason. Everybody wants greater performance and profits from email list marketing, but unfortunately not everyone will have a chance to read this.
One of the last things you must do when you are setting up your autoresponders is run them through the spam filter checks. You may be surprised when you learn all the points that are checked in your emails to weed out spam. It is quite easy to make a spam blunder with HTML email format, and that is why it is necessary to always check. There has to be a balance between your text and your images; making your emails look professional without risking the spam filters is what you should be aiming for.
So think about it, if you do not trust an email marketer, then will you do business with that person? There is no way you can succeed at getting better email marketing results if you?re not working to build a loyal following in your niche. Solid and valuable content plus showing your list members that they can rely on you at all times. This is not so difficult to do, but you really do need to understand your market. If you are wondering what you need to do, then just think of what you want from people whose lists you are on. We tend to feel it is intuitively obvious for anyone who has been around IM long enough about what is needed to develop a strong email list.
Take care of your list of email subscribers at all times simply because it is valuable to your business. So take the time to update your list and delete those that need to be deleted for whatever reason.
If you are making money from your email list, then you have to agree that it represents an asset. You should regularly put in the effort to clean your list of removing duplicate email address, flag the hard bounces and keep everything updated.
People do not do this for no good reasons, and you will find that it can prevent confusion and misunderstandings down the road. So list maintenance is always a great idea along with doing the right things to keep it up to date. None of this stuff is hard to do, and it really is just the more mundane, yet important, aspects of running an online business. In simple words, your email marketing results directly or indirectly depend on how consistently you take action to do your analysis, learn from your mistakes and improve your returns. This is what it is all about, plus we urge you to never stop learning.
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